Marketing Campaigns Specialist

\n\nKey Responsibilities\n\nPlan and execute integrated marketing campaigns across email, social media, paid advertising, search, and events\nDevelop and manage segmented audience lists to deliver targeted and personalised campaigns\nUse CRM platforms (e.g., HubSpot or similar) to manage leads, automate workflows, and track campaign performance\nManage and optimise paid advertising campaigns across platforms such as Google Ads and LinkedIn\nWork alongside content teams to develop compelling messaging and campaign assets\nMonitor campaign performance, analyse data, and continuously optimise for improved results\nTrack marketing spend and ensure campaigns deliver measurable returns\nWork collaboratively with internal teams and external partners to deliver aligned campaign activity\nProduce regular reports and insights to inform future campaign strategies\nAssist in the promotion and delivery of marketing events as part of wider campaigns\n\nAbout You\n\nMinimum 3 years' experience in a marketing or campaign-focused role (ideally B2B)\nStrong experience managing multi-channel marketing campaigns\nHands-on experience with CRM systems and marketing automation tools (HubSpot experience highly desirable)\nProven ability to manage paid media campaigns across platforms such as Google and LinkedIn\nHighly analytical and data-driven, with experience measuring and optimising performance\nStrong understanding of audience segmentation and targeting strategies\nExcellent communication and stakeholder management skills\nComfortable working in a fast-paced environment and managing multiple projects simultaneously\n\nDesirable\n\nExperience within technology, IT, or telecoms sectors\nRelevant marketing qualifications (e.g., CIM, IDM, or equivalent)\nCertifications in platforms such as HubSpot, Google Ads, or LinkedIn Ads